How to connect with Google Ads

Google AdWords, now known as Google Ads, is a powerful platform for driving traffic to your website and measuring the effectiveness of your advertising efforts. To track conversions and gather valuable insights about your audience, you need to implement a tracking tag on our platform.

This document will walk you through the steps to obtain your unique tracking tag code from Google Ads.

Step 1: Log in to Google Ads

Visit Google Adwords website and login using your credentials. (https://ads.google.com/)

Step 2: Go to Conversions

• After logging in, click on "Tools and settings" menu option on the top-right navbar.

• After that, click on "Conversions" under Measurement column.

Step 3: Create a new conversion

• Click on "New conversion action" button.

• Then select "Website" as the kind of conversion.

• Enter the subdomain that is generated in the Authoritive platform.

• Click on "Add a conversion action manually" to create a new custom conversion.

• Select "Purchase" as Goal category.
• Give your conversion a name.
• In the value section, select "Use different values for each conversion". The value will be filled dynamically on each purchase in our market page. Set the default value to "1" or to your program's default price.

• Leave the rest as is and click on "Done".

Step 4: Get the conversion tracking tag

• If the previous process was successful you should see your custom conversion in the table. If so, click "Save and continue".

• After that, you will be redirected to another view of 2-step instructions. Don't worry about the Google tag, it will be enabled as soon as you paste the tracking tag code in the Authoritive platform. In order for you to get the tracking tag, click on "See event snippet" link as shown in the custom conversion row we created.

• Copy what's inside "send_to" value.

Note: Keep in mind that when trying to copy, the whole code block is selected. You might have to use external tools like Notepad, or Textedit to copy this single value.

Step 5: Connect to Authoritive Platform

• Go to the Authoritive Platform and navigate to the specific program you wish to connect.
• Go to "Publish > Integrations" page.
• Paste the value you copied from Google AdWords into the corresponding field under the Analytics section. Make sure that it's pasted without the quotes.
• Click "Save Changes" and wait a few minutes (~5 mins) for the changes to be applied.